Search results for "Sales Promotion"

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OPINION: Ad agencies alone can offer a true brand understanding

13 Dec 1996 | by DAVID BARKER

consultancy, the Internet, PR and sales promotion. As these specialisms have sought to justify ...

FEATURE: Ford’s advertising renaissance

06 Dec 1996 | by HARRIET GREEN

advertising manager and merchandising and sales promotion manager dropped in favour of new titles such as ...

NEWS: Banks Hoggins nets Kingsbury account for immediate start

29 Nov 1996

direct mail as well as sales promotion, in addition to the above-the-line budget. Jonathan ...

CONFERENCES AND EXHIBITIONS: Should ad agencies beware live events?

08 Nov 1996 | by ROBERT GRAY

, loyalty, sales promotion and what it refers to as performance improvement (which includes live events ...

NEWS: Habitat gives up on in-house team and starts agency hunt

25 Oct 1996 | by EMMA HALL

, marketing activity has focused on brochures, tactical sales promotion, direct marketing and press. ...

CLOSE-UP: LIVE ISSUE/THE ADVERTISING STANDARDS AUTHORITY; Can the ASA survive a constant flow of criticism?

27 Sep 1996 | by JOHN TYLEE

director of HP Foods and a former chairman of the Institute of Sales Promotion, says: The ASA is trying ...

Agency performance league

27 Sep 1996 | by CAROLINE MARSHALL

average by direct marketing and sales promotion agencies are almost three times those earned by ...

NEWS: Freter quits agency for role at shop set up by former boss

13 Sep 1996

sales promotion specialist, the Ingram Company. Freter, 48, will take on new business ...

SUPPLEMENT: CHOOSING AN AGENCY; Why clients think agencies are strange

13 Sep 1996 | by uAndrew Melsom

a management consultancy; the direct marketing agency that pretends it is an ad agency; the sales ...

NEWS: H. Samuel relaunches with Mortimer Whittaker push

06 Sep 1996 | by DAVID TEATHER

windows, sales promotion, point-of-sale material and PR activity. ...

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