Search results for "Ryanair"

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What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

Ryanair have both drawn criticism for their tactics. One source says that payday-loan company Wonga.com ...

Low cost airlines rise above low-fares marketing focus

08 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

easyJet and Ryanair's advertising. However, a category that thrived on the back of 10 flights is showing ...

U-turn if you want to: Top 10 marketing U-turns

05 Aug 2011 | by Gordon Carson

Ryanair beware: the pitfalls of repositioning have befallen many big brands, writes Gordon Carson....Michael O'Leary has been known to produce as much hot air as the jet engines of his Ryanair fleet ...

Cheap frills

21 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

Ryanair is considering shifting its focus from price to quality....Ryanair chief executive Michael O'Leary is rarely out of the headlines with his stream of novel ...

Not as easy as it looks

27 Jul 2010 | by Alex Brownsell

poor punctuality, much to the delight of archrival Ryanair. The recent travails of easyGroup call ...

Top 10 marketing moments 2009

15 Dec 2009 | by Nicola Clark

With Ryanair proposing to introduce a 1 toilet charge and the memory of Terminal 5's chaotic opening ...

Brand Health Check: 3

13 Oct 2009 | by Fiona Ramsay

long-term strategy. Remedy Even low-cost brands need to be loved. In my opinion, for example, Ryanair ...

Mark Ritson on 'fighter brands': attack as a form of defence

29 Sep 2009 | by Mark Ritson

in 1998 as a response to easyJet and Ryanair. The result was a brand that was 70% cheaper than BA ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

: easyJet (24%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the ...

Sector Insight: short-haul airlines

09 Sep 2009 | by Jane Bainbridge

;} When budget airlines such as easyJet and Ryanair first hit the UK market, travellers couldn't believe ...

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