Low cost airlines rise above low-fares marketing focus
08 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
easyJet and Ryanair's advertising. However, a category that thrived on the back of 10 flights is showing ...
Ryanair have both drawn criticism for their tactics. One source says that payday-loan company Wonga.com ...
easyJet and Ryanair's advertising. However, a category that thrived on the back of 10 flights is showing ...
Ryanair beware: the pitfalls of repositioning have befallen many big brands, writes Gordon Carson....Michael O'Leary has been known to produce as much hot air as the jet engines of his Ryanair fleet ...
Ryanair is considering shifting its focus from price to quality....Ryanair chief executive Michael O'Leary is rarely out of the headlines with his stream of novel ...
poor punctuality, much to the delight of archrival Ryanair. The recent travails of easyGroup call ...
With Ryanair proposing to introduce a 1 toilet charge and the memory of Terminal 5's chaotic opening ...
long-term strategy. Remedy Even low-cost brands need to be loved. In my opinion, for example, Ryanair ...
in 1998 as a response to easyJet and Ryanair. The result was a brand that was 70% cheaper than BA ...
: easyJet (24%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the ...
;} When budget airlines such as easyJet and Ryanair first hit the UK market, travellers couldn't believe ...