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Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

. Ryanair boss: 'Holidays are a complete waste of time' It wouldn't be a proper review of marketing ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

low-cost carrier has set itself apart from the consumer gripes associated with Ryanair. EDF ...

BA looks to distance itself from no-frills airlines

17 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

for no-frills carriers such as easyJet and Ryanair. The work, which follows the airline s "Don t ...

Tech: Why socially toxic Ryanair must change tack

07 Sep 2012 | by Gordon MacMillan

Controversial low-cost airline Ryanair's negative attitude to all aspects of digital except ticket...listen. No surprise that the brand in question is everybody's favourite budget airline, Ryanair ...

Back to work with a bump: five marketing take-outs from summer 2012

05 Sep 2012 | by Noelle McElhatton

brands will suffer in a digital world In August, that champion of customer service Ryanair provided ...

Paddy Power's Christian Woolfenden: 'It's about being funny, not offensive'

23 Aug 2012 | by Gemma Charles

attention. Ryanair is a past master at this, while self-styled 'punk' craft brewer BrewDog, which makes ...

Paddy Power and Ryanair: two punk brands separated by marketing intent

23 Aug 2012 | by Noelle McElhatton

equivalent of Ryanair two punk outfits with Irish provenance that delight in cocking a snook at the ...

Fair Tax on Flying petition attracts 100,000 supporters

22 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Atlantic, easyJet, Ryanair and International Airlines Group (IAG) are believed to have united again in ...

Airlines ramp up lobbying on air passenger duty

20 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Virgin Atlantic, easyJet, Ryanair and International Airlines Group (IAG) are believed to have come...views on APD, which have long been in the public sphere. Ryanair was unavailable for comment at the time ...

Ryanair profits drop 29% in first quarter despite marketing uplift

30 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Ryanair has suffered a 29% fall in profits to €99m (£77.39m) in its financial first quarter...1.28bn. Ryanair said its rise in fuel costs for the three months to 30 June 2012 reached 543.8m, an ...

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