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Low cost airlines rise above low-fares marketing focus

08 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

easyJet and Ryanair's advertising. However, a category that thrived on the back of 10 flights is showing ...

Duffy's flight plan is to be Europe's number one

25 Aug 2011 | by John Tylee

"Ryanair effect". The airline has had regular spats with Michael O'Leary's no-frills rival, many of which ...

U-turn if you want to: Top 10 marketing U-turns

05 Aug 2011 | by Gordon Carson

Ryanair beware: the pitfalls of repositioning have befallen many big brands, writes Gordon Carson....Michael O'Leary has been known to produce as much hot air as the jet engines of his Ryanair fleet ...

All About ... The News International scandal

21 Jul 2011

's problems for their own gain. Ryanair ran a press campaign featuring a picture of Rebekah Brooks alongside ...

 

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