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Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

brand explicitly calling out big brand (think Avis or Ryanair) or turn every category rule on its head ...

Paddy Power's Christian Woolfenden: 'It's about being funny, not offensive'

23 Aug 2012 | by Gemma Charles

attention. Ryanair is a past master at this, while self-styled 'punk' craft brewer BrewDog, which makes ...

Paddy Power and Ryanair: two punk brands separated by marketing intent

23 Aug 2012 | by Noelle McElhatton

equivalent of Ryanair two punk outfits with Irish provenance that delight in cocking a snook at the ...

Fair Tax on Flying petition attracts 100,000 supporters

22 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Atlantic, easyJet, Ryanair and International Airlines Group (IAG) are believed to have united again in ...

Airlines ramp up lobbying on air passenger duty

20 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Virgin Atlantic, easyJet, Ryanair and International Airlines Group (IAG) are believed to have come...views on APD, which have long been in the public sphere. Ryanair was unavailable for comment at the time ...

Ryanair profits drop 29% in first quarter despite marketing uplift

30 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Ryanair has suffered a 29% fall in profits to €99m (£77.39m) in its financial first quarter...1.28bn. Ryanair said its rise in fuel costs for the three months to 30 June 2012 reached 543.8m, an ...

OFT ruling forces airlines to scrap hidden debit card charges

05 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Ryanair and easyJet are among the airlines that have agreed to display debit card surcharges in..., Lufthansa, Ryanair, Thomas Cook and Thomson, after the OFT conducted a consumer law investigation into their ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga) - the ...

Ryanair celebrates 50% lift and record group profits

21 May 2012 | by Loulla-Mae Eleftheriou-Smith

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for...% to a record 3.63bn ( 2.9bn) and Ryanair s overall traffic grew by 5% to a total of 76 million ...

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

stages of development. - Michael O'Leary , Ryanair's infamous chief executive, has often been known ...

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