Creating a loyal following
03 Nov 2010 | by Trevor Clawson
its status as Britain's most generous loyalty card is maintained,' says Ruth Spencer, Boots' head of ...
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'Keep calm and carry on': how the BBC should go about regaining brand trust
12 Nov 2012 | by Kim Benjamin
We asked former BBC marketing chiefs Gail Gallie and Ruth Darrah how the broadcaster can recover..., and Ruth Darrah, director at marketing consultants Brand Catalyst, and the former head of marketing at ...
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