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INTERNATIONAL: Ruder Finn Asia hires Fazakerley for health V-P job

07 Jun 2002 | by OLIVIA TOTH

HONG KONG: Healthcare specialist Ruder Finn Asia (RF) has recruited Ruth Fazakerley to head its

RESEARCH & EVALUATION: Research back in focus - Ben Bold looks at the legacy of New Labour's love affair with focus groups

24 May 2002 | by BEN BOLD

research company Response Consulting, Ruth McNeil. Many believe that their use can extend beyond ...

Institute of Directors hunts for public affairs director

03 May 2002 | by JOE LEPPER

Dyer, director of communications for the IoD's enterprise arm and Ruth Lee, the body's head of policy. ...

Ellesse uses sex to sell tennis

15 Apr 2002 | by Staff,

male sport and tennis has been seen as elitist. We are trying to make it more accessible," Ruth Stevens ...

Ellesse continues advertising with billboard campaign

28 Mar 2002

communications manager Ruth Stevens said 'forplay' reinforces Ellesse's unique positioning as the sensual

Call for probe into 'frivolous' National Savings relaunch

15 Mar 2002 | by Our Parliamentary correspondent

. Ruth Kelly, the economic secretary at the Treasury, said: As a key part of its marketing strategy, all ...

PUBLIC SECTOR: Audit Commission selects Douglas to direct comms

01 Mar 2002 | by JOE LEPPER

surveys and focus groups of residents. Reporting to Douglas are Rachel Pile, Gail Scott-Spicer Ruth ...

FIELD MARKETING: Brands put service under the spotlight - Companies are enlisting mystery shoppers to test the quality of their offering, writes Robert McLuhan

21 Feb 2002 | by ROBERT MCLUHAN

. "The mystery shopper programme is an important component of our service culture," says Ruth Elliott ...

BBC Broadcast rolls out ad campaign to launch digital BBC4

15 Feb 2002 | by JEREMY LEE

's TV, radio and online services. BBC Broadcast's creative director, Ruth Shabi, said: "The ...

MEDIA BRIEFS: Touch to expand coverage

08 Feb 2002

issues and clubbing and has appointed a fashion editor, Ruth Bradley. She has written for Sleazenation ...

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