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2002 IPA EFFECTIVENESS AWARDS: IPA awards will be benchmark for marketing communications

Clark - Managing director, Sara Lee Household Body Care Ruth Fisher - Head of marketing and ...

BRANDING: Design Choice - Barbie

, Ruth Handler, intended. She is currently sold in more than 150 countries around the world, with sales ...

CUSTOMER PUBLISHING LEAGUE TABLES: Top 30 Customer publishing agencies 2002

. Managing director Caspian Woods, client services director Ruth Simpson. 20% consumer, 70% B2B, 10 ...

BRIEFS: Trigon Snacks relaunches Big D peanuts

Trigon Snacks has hired page-three model Ruth Higham to front its relaunch of Big D peanuts. The

Winner is found for the 'face' of Dove

Ruth Hodges is the winner of a year-long competition to find the 'face' of Dove's Daily Hydrating

Ellesse continues advertising with billboard campaign

communications manager Ruth Stevens said 'forplay' reinforces Ellesse's unique positioning as the sensual

FIELD MARKETING: Brands put service under the spotlight - Companies are enlisting mystery shoppers to test the quality of their offering, writes Robert McLuhan

. "The mystery shopper programme is an important component of our service culture," says Ruth Elliott ...

 

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