Cuts to the BBC's marketing budget may make no difference given its ubiquity
28 Apr 2009 | by Sarah Johnson
. Rufus Radcliffe, head of network marketing at the commercial broad-caster, says online can be a wise ...
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Media Perspective: All about ... Marketing by broadcasters
28 Apr 2011 | by Jeremy Lee
be boosting their marketing efforts. With the hiring of Channel 4's Rufus Radcliffe as its group ...
Broadcasters finally adopting marketing techniques in channel rebranding
04 Feb 2009 | by Jeremy Lee
', says Rufus Radcliffe, head of network marketing at Channel 4. 'In a market as competitive as TV we have ...
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