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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

respectable third in the likeability stakes as well as second only to the Royal Mail - also a Dorlands ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

change... TMD Carat takes Royal Mail media from MediaVest... Rainey Kelly wins the Astra Euro launch ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

How do you win a DMA Royal Mail Direct Marketing Award?...How do you win a DMA Royal Mail Direct Marketing Award? First, produce work with a powerful ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct...The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

- Royal Mail Nick South - Royal Mail Brian Aspin - Royal Mail Keith Bird - Royal Mail ...

Careers: The Secret Diary of Brian The Brand Manager

Another frustrating week at GBH in which I have failed to push the peanut forward by even one picometer. Meanwhile, the market for psychopops is disappearing faster than Paula Yates can say overdose .

Careers: Movers

Jeremy Nathan has been made head of European marketing communications with global network company 3Com. Nathan has previously been a director at Ogilvy s appointments made in the marketing team include Alison Taylor as its European analyst relations manager and David Parish as European Internet marketing manager.

Careers: A question of careers - This week’s snippet, taken from Marketing’s 1997 salary survey, reveals the most and least common career paths into brand management

If you want to be a brand manager, don t go into production first.

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER INSERTS

WINNER Client: Royal Mail Agency: IMP Copywriter: Elizabeth Elstub Art ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

WINNER Client: Royal Mail Response Services Agency: OgilvyOne Worldwide ...

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