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New Campaign: Rolls Royce

Rolls-Royce is running the first ad campaign for its luxury £250,000 Phantom marque, which launched in 2003.

Automotive: What's yours called?

French, which translates as rather worse than rubbish. Rolls Royce was forced to change the name of its ...

Mark Ritson on branding: Brand rethink shows Smarties have the answer

, there is Rolls Royce - once the epitome of success and glamour, now an antique symbol of a bygone age ...

Branding News: Design choice - TAG Heuer Link Challenge

BMW to Rolex's Rolls Royce, a status symbol that transcends class with understated confidence. It also

BRAND HEALTH CHECK: Hyundai - How can Hyundai stop being so anonymous?

reviewing by the Korean car manufacturer's marketing director, Jim Campbell, who joined last year from Rolls ...

BRAND HEALTH CHECK: Reuters - What must Reuters do to battle leaner rivals?

to take the Rolls Royce end of the market, either improve the Reuters product and compete head to ...

DIRECTWATCH: Post Office chief exits for QCI

, Yorkshire Electricity, Britannia Building Society and Rolls Royce & Bentley. The firm aims to take a ...

ISBA SUPPLEMENT: Advertising through the ages - As ISBA draws near to its centenary, James Curtis charts the growth of the advertising industry and the ways in which society has shaped its course over the past 100 years

gent with an eyepatch, and an ad for Rolls Royce which used the line 'At 60 miles an hour the loudest ...

MARKETING FORUM 1999: Large companies fail to confront growth crisis

companies that experienced positive growth were Rolls Royce, P There is virtually no new category innovation ...

MARKETING FOCUS: VW takes on the world - Volkswagen is pursuing a highly ambitious expansion plan which it hopes will win it leadership of the world motor industry. David Sumner Smith examines its strategy and predicts deals on the road ahead

in Europe this year are up 20% and new, sporty models are in the pipeline. Rolls Royce ...

 

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