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31 Jan 1997 | by MIKE COZENS, creative director of Young
. Staying with balloons, we have a commercial for Richard Branson. This time it s for Virgin Economy (now ...
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Diary: Branson crash failed to deflate balloon PR
31 Jan 1997 | by REBECCA DOWMAN
stand at ShowExpo 97 - which kicked off, as it happened, on the very day that Richard Branson s ...
Judge and Jury: Shell looks surer but Brent Spar plans could be a little slicker - Shell is reclaiming the initiative over the disposal of the Brent Spar oil platform, but the proposals have done little to fire the public’s imagination, says David
24 Jan 1997 | by DAVID YOUNG, media manager at the Briti
costing the pounds 20,000 a week to keep it moored in a Norwegian fjord - to Richard Branson. He would ...
SPOTLIGHT ON: RADIO: What does the MMC’s report imply for the radio industry? - An official inquiry into the Capital-Virgin deal caused a stir, Alasdair Reid writes
23 Jan 1997 | by ALASDAIR REID
not laughing down at Capital Radio. First, Richard Branson scuppers its plans by selling Virgin Radio
Dating proposal fails to seduce a reluctant Virgin
23 Jan 1997 | by SHARON MARSHALL
relationship. Alas, it was not to be. Talks between Richard Branson and one of the UK s top dating ...
PUBLIC RELATIONS: Reaching for the stars - Hiring a celebrity to endorse your brand may seem like a great idea, but make sure you pick a professional who isn’t going to overshadow the product, writes Danny Rogers
23 Jan 1997 | by DANNY ROGERS
we used? he laughs. GCI got the irrepressible Richard Branson to hold a female staff member ...
CUSTOMER LOYALTY: Power bases - When it comes to rewarding customer loyalty, the utilities are not going to be left out in the cold. Robert Gray reports
15 Jan 1997 | by ROBERT GRAY
survey sample saying they would consider buying electricity from Richard Branson s Virgin. On ...
Campaign of the Year: Conservative Party
10 Jan 1997 | by Tim Mellors
headlines, trotted out in soundbites, and used, as it subsequently was by Richard Branson and a host of ...
Profile: Brian Basham, Warwick Corporate: PR man who’s up for a fight - Brian Basham faces 1997 with expansion, instead of libel suits, on his mind
10 Jan 1997 | by STEVE BEVAN
consultant . Four years after being accused by Virgin chairman Richard Branson of masterminding a ...
Advertising & Promotion: Why personality plays a role in a brand’s success
09 Jan 1997
thing is a bit of a stretch, what do you make of Richard Branson? Some time ago I wrote a rude column ...
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