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OPINION: Preserve loyalty but appeal to a new generation

meaningless. The existing customer is a necessary source of revenue today. But you have to find new ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

Harrods of an important chunk of revenue. However, it is unlikely to have a lasting impact and as ...

PROFILE: Programming power - Mark Thompson, Chief executive, Channel 4

," says a senior TV executive. "He will want better value out of the large revenue C4 generates ...

Telegraph launches new Fantasy site

attract more revenue from advertisers and will charge entrants £3 per team to enter the competition ...

AdCritic.com goes bankrupt

. It has been reported that Beckman had hoped to increase revenue by offering value-added services such ...

Fox Kids Play launches on Sky Digital

revenue....our programming assets and an characters in order to generate a new revenue stream. " ...

THE BOOK OF LISTS: The 10 Fattest magazines of the year

September provided Elle with its fattest issue of the year - and Emap with its biggest revenue spinner ...

THE BOOK OF LISTS: The 10 Biggest dotcom failures

. Channel 4 lost 2 million in sponsorship revenue. StepStone was one of the last major standalone brands ...

THE BOOK OF LISTS: The 10 Top selling international newspapers

for dailies, with a 25 per cent increase in ad revenue between 1999 and 2000. 10. Jang ...

THE BOOK OF LISTS: The 10 Magazines that closed in 2001

even before the guaranteed ad revenue ran out. IPC responded with a glossy relaunch and an ...

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