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13 Dec 2012
on the agency s biggest win in the past year Royal Bank of Scotland Retail. 5. Matthew Hook ...
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Campaigns Showcase: Consumer - Bright PR, Place PR - Lego builds brand quality at St Pancras
14 Dec 2012 | by Hannah Crown
longer - To drive station visitors into retail outlets and boost Christmas sales - To show the ...
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
UK retail. Fagan claims the card, which has 17.8m active members and offers four points for every ...
Clients' wish list - Focus - Expanding agency horizons
04 Dec 2012 | by Adam Hill
YouTube,' says Chris Wermann, director of corporate affairs at Home Retail Group, which owns Argos and ...
Double Standards - How outdoor is becoming an interactive medium
29 Nov 2012
flexible messaging around product ideas or sale offers. The dynamics of retail are shifting and the ...
Campaign Media Awards 2012 - Best Retail & Home Shopping Campaign: Ann Summers
22 Nov 2012
. More than 4,000 women entered the competition, 1.6 million saw the TV event, retail footfall was up 16 ...
Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'
21 Nov 2012 | by Alex Brownsell
retail chain Sports Direct. It is now known, once more, as St James' Park. The brand is also investing in ...
Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
. Together with Retail Insight, REL has developed a bespoke tool called Snapshot that provides detailed ...
Comet's power failure
15 Nov 2012 | by Kim Benjamin
Fierce competition has led to the retail chain's collapse....high-street casualties, and the most high-profile retail failure since the demise of Woolworths in 2008. In ...
Branded Content: Watch before you buy
08 Nov 2012 | by Suzy Bashford
retail experts argue that, once consumers get used to the technology, clicking on content for more ...
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