Search results for "Retail"

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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

UK retail. Fagan claims the card, which has 17.8m active members and offers four points for every ...

Sales promotion: beyond the zero-sum game of deep price cuts

Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions...price back in its box is never going to be a quick fix, so embedded in retail culture has it become ...

Field Marketing: Innovation ensures success

, dedicated team of experts. Freeview and Gekko Brand Q A: James Chambers, retail ...

Taming the data deluge

, according to Chris Osborne, retail principal at software supplier SAP. A recent survey by SAP found that ...

Tesco must find a new role for Clubcard

strategic consultancy Hayward Strategy and Futures. In retail loyalty schemes, 'the sensitivity of the ...

Power 100: 100 to 50

blogs and driving ecommerce. Cristofoli's retail experience is vast, with Sainsbury's also featuring on ...

Consumer data: This time it's personal

core database featuring transactional data from more than 200 retail brands. She concedes that she does ...

Vouchers and gift cards: Corporate incentives

approach to their schemes, whereas retail and sales staff are targeted tactically. Within this, schemes ...

Vouchers and gift cards: All in the experience

the consumer retail market, paper and card vouchers, often in lavish presentation packs, remain the ...

Creating a loyal following

range of 50 retail partners, including Asos.com, Mothercare, Play.com, Comet, Thorntons and ...

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