Have clients got POP right?
22 Apr 2008
There is a lot of discussion in the retail marketing industry about the more strategic role POP...Saysell is managing director of Creo Retail Marketing. ...
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Close-Up: Live issue - Big Awards 2008: the gold medallists
24 Oct 2008
's outgoing marketing director, explains: "It stood out, particularly in the context of the retail category ...
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