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DIRECT MAIL SHOWCASE

11 Dec 2003 | by Ken Gofton

, now the retail group's controller of new media, says: "The Clubcard will now deliver a lot more to the ...

HP promotes printers in Perspectives Red Cell mailer

23 Oct 2003 | by Staff,

The activity is targeting HP's retail partners and businesses from kitchen designers to financial ...

Total strikes loyalty deal with Kingfisher stores

16 Oct 2003 | by Mark Kleinman,

. Fiona Over, retail marketing executive for Total UK, said the company would look for further retail ...

DIRECT BRIEF: Dunnhumby promotes Steve Gray

02 Oct 2003

director of its retail division, to the new post of managing director of dunnhumby UK. The appointment

Scoring points as Tesco Clubcard hits 10

02 Oct 2003

then, the standard retail technique was to send out untargeted promotions, hoping former customers got ...

SALES PROMOTION LEAGUE TABLES: Top 50 Sales Promotion Agencies 2003

02 Oct 2003 | by Robert McLuhan

shift toward collaboration has come at a propitious time," adds Marjoram. "The retail industry is ...

Debenhams puts first credit card on national trial

19 Sep 2003 | by Mark Kleinman,

vehicle Baroness Retail, will trial the credit card by writing to 150,000 existing storecard holders and ...

Virgin Travelstore in talks with BTL agencies

11 Sep 2003 | by Ben Bold,

Worldwide Travel in February 2001. It is owned by Virgin Retail Travel Group. If you have an opinion on ...

Boots to cut promotions and revamp loyalty strategy

28 Aug 2003 | by Mark Kleinman,

mainstay of its marketing for several years, should become less integral to its overall retail strategy ...

MVC scraps dual pricing in loyalty scheme overhaul

21 Aug 2003 | by Ben Bold,

LONDON - MVC, the specialist music, games and DVD retail arm of Woolworths Group, is relaunching...comes to less frequent buyers," said MVC head of retail Tony Prescott. "Dual pricing and the hassle ...

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