Search results for "Retail"

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Boots card tops ten million mark

19 Dec 1998 | by LISA CAMPBELL

trends in the current retail market. The Advantage Card is our most important marketing tool and we ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

19 Dec 1998 | by LISA CAMPBELL

form the largest retail chain in the country; it is a network that could be developed. Clients want ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

19 Dec 1998 | by CLAIRE MURPHY and BINNUR BEYAZTAS

companies have adopted a combination of price competition and diversification into retail to raise their ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

good advertising shape if the retail downturn intensifies next year. Walkers In its ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

, simple messages. It all works together and you can t miss it. Powerful retail advertising with a bit of ...

Halifax unity

17 Dec 1998 | by DANNY ROGERS

The Halifax has unified its marketing department under the retail financial services unit...The Halifax has unified its marketing department under the retail financial services unit ...

Liberty

17 Dec 1998 | by DANNY ROGERS

Retail group Liberty has brought in the Advertising Agency Register to help it find a new ad...Retail group Liberty has brought in the Advertising Agency Register to help it find a new ad ...

Kellogg blitz to push price cuts

17 Dec 1998 | by DANNY ROGERS

retail price of Rice Krispies, Frosties, Ricicles, Optima, Honey Rice Krispies and Choco Rice ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

. May Stephen Vowles is appointed as retail marketing director for Thomas Cook. Peter Stratton ...

Littlewoods poised to pool pounds 8m media account

11 Dec 1998 | by CLAIRE BEALE

. The media review will pool media for Littlewoods Home Shopping division, its retail outlets, and ...

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