Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
number one retail brand. However, even against this sort of competition, Apple has done ...
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Consumer attitudes towards Christmas ads
26 Nov 2012 | by Keith Glasspoole
plus ultra of this trend in retail ads is of course John Lewis. Yes, the production values are ...
Sector Insight: Computers
25 Nov 2009 | by Jane Bainbridge
service and expertise. Apple's stores show how the retail environment can become an experience in itself ...
Brand ads drive internet spend up 9% reports Thomson
05 Apr 2007 | by Nikki Sandison
newspapers. Door Drops spend exceeded Direct Mail thanks to raised investment from Retail and Finance ...
Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
. Online retail boom: Last Christmas was a great success for online retailers. Retail association IMRG ...
Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006
25 Jan 2007 | by the Internet Advertising Bureau
% of all online advertising expenditure. FMCG, retail and entertainment sectors up While ...
Bellwether points to better future for UK ad industry
25 Jan 2007 | by Philip Smith
providers and retail. However, industrial, utilities, car manufacturers and consumer good companies were ...
Banks, brands, mergers and acquisitions
18 Apr 2005 | by Joseph Benson and Jack Foley
msnbc.com) breathlessly discussing the potential mega-mergers in industries as diverse as retail and energy ...
Brand heritage - what makes a brand great?
16 Dec 2004 | by Joseph Benson
and retail clients. As the principal of Benson Consulting, he is currently defining brands for ...
Brand maturation
05 Nov 2004 | by Bret Kinsella and Joseph Benson
the retail store, on the internet, through a call centre, and with a sales representative. Wherever ...
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