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CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

retail industry to wise up: you can t sell a Christmas shopper any old rubbish. The reality is that we ...

RAC’s new marketer set to hold creative and media pitches

as managing director for membership. The retail veteran is likely to retain the RAC s ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

retail sector. SECOND Mothers with a baby aged up to11 months were targeted with a 10 ...

Retailers signed to A&L card deal

Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

Europe Andy Hill - Empire Stores Group Susan Lockhart - Retail Marketing Partnership ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FMCG

% of the schools had claimed 36,000 instruments, with a retail value of pounds 800,000. Sales of Club ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

gained 18% of net new retail funding for the entire year. To achieve this level of enquiry ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

branding onslaught from Orange and One-2-One. A pounds 30m investment resulted in all its retail ...

Lobbying review at J Sainsbury

Retail group J Sainsbury is to review its public affairs account, currently held by GJW Government...Retail group J Sainsbury is to review its public affairs account, currently held by GJW ...

Heinz hands Bates pounds 4m of extra work

Watchers from Heinz, we have two of the most powerful and portable names in retail. The challenge to ...

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