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ADVERTISING & PROMOTION: Is this the man who’ll put fire in Lintas’ belly?

28 Nov 1996 | by DRAYTON BIRD

anywhere and everywhere a consumer can experience a brand... a campaign might feature a branded retail ...

NEWS: Budget report - What it means; Clarke keeps most marketers happy but hurts some sectors,

28 Nov 1996

consumer spending for next year, said retail analyst Nick Bubb of Mees Pierson. This, plus the effect ...

DESIGN: Having the bottle to change

28 Nov 1996 | by JULIA SWIFT

over rival Croft Original. Retail audit research showed that in November and December 1994, Harveys ...

CUSTOMER LOYALTY: Keeping tabs on loyalty

28 Nov 1996 | by ROBERT GRAY

by companies in sectors ranging from retail to credit/ charge cards, hotels and airlines ...

MARKET RESEARCH: The art of perception

28 Nov 1996 | by KAREN DEMPSEY

year, hit the top ten in fifth position. But missing from the top 40 are retail brands, which are ...

NEWS: Finnegan to leave in the wake of Asda PR revamp

22 Nov 1996 | by ROBERT DWEK

month later. The third N The building society industry and the retail industry are very alien ...

THIS WEEK: Airtours scraps director’s post

21 Nov 1996

resigned to become managing director of the retail division at Yates Brothers Wine Lodges....resigned to become managing director of the retail division at Yates Brothers Wine Lodges ...

MARKETING MIX: Our Julian’s absolutely identical

21 Nov 1996

extremely flattered; he had no idea that his oeuvres about retail marketing had gained such a loyal...extremely flattered; he had no idea that his oeuvres about retail marketing had gained such a loyal ...

THIS WEEK: Peoples Phone to keep its identity

21 Nov 1996

by Vodafone this week. Peoples Phone has 181 retail outlets and about 94% of its subscribers ...

THIS WEEK: Marketing role cut by Richards

21 Nov 1996

split between marketing and retail operations. Customer service goes to sales and marketing director ...

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