The BTAA Awards 2008: Gold Award - Retail
14 Mar 2008
Gold Award: Over 90-Second TV Commercial
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WINNER Title: Divided By H M Media agency: Universal McCann Media director: Beth Handyside Media planner: Sophia Durrani Client: H M Brand: Divided Marketing director: Ulrika Miller Media/brand managers: Fiona McElwain, Dezi Solomon H&M chose London's bohemian shopping Mecca Camden to open...
WINNER Title: Sainsbury's Active Kids 2007 Media agency: PHD Media directors: Glyn Williams, Stephanie Percival Media planner: Ivan Lazarov Creative agencies: PHD Drum, The Mail on Sunday Solutions Creative director: John Morgan Account planners: Dan Levitt, Ivan Lazarov Client: Sainsbury's...
WINNER Project: Vive La Difference - Autumn/Winter Campaign Agency: WDMP Communications Creative director: Graham Pugh Art director: Susan Mansfield Copywriter: Donna Williams Account director: Sarah Birch Client: Habitat Habitat wanted to reclaim its ground as a retailer with great design credentials...
How will a sprawling retail account marry with Fallon's creative focus, Noel Bussey asks....Paul Hammersley, the chief executive of The Red Brick Road, believes the retail market has changed so ...
LONDON - With "here come the girls", Mother proved that retail advertising can stand up and take on
: "The Red Brick Road's ads for Tesco were once a benchmark for excellence in retail advertising, but
). 'Moment Of Truth' doesn't quite reach the same 'retail nirvana' but, together, they are a great example of
: "It stood out, particularly in the context of the retail category because a lot of retail ads can be ...