Agencies selling to Eric Nicoli, chief executive of United Biscuits, are preaching to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home to McVitie s, Penguin and Hula Hoops via the marketing route. He knows the ad business, likes it, believes it...
Eurotunnel is close to signing a deal with a major retail operator as it searches for a way to...Eurotunnel is close to signing a deal with a major retail operator as it searches for a way to ...
Virgin Radio has appointed its deputy sales director to the new position of head of commercial marketing. Louise Webb will be in charge of developing the Virgin Radio identity into brand extensions, point-of-sale product recommendations by the station and new-media opportunities.
Consumers have come out strongly in favour of supermarkets expanding their brands into new sectors, according to research published this week.
expensive billing administration. And because of the Dixons group s 950 ready-made retail outlets, there ...
Carphone Warehouse this week kicked off a pounds 5m pre-Christmas TV and radio advertising campaign, its heaviest ever. It s a low-key, workman-like affair with no creative frills. The commercials show off the fact that in the convoluted world of mobile telephony, it is a straight talking honest-broker.
Bates Dorland has pulled out of the contest for the British Airport Authority s retail account...Bates Dorland has pulled out of the contest for the British Airport Authority s retail account ...
, BBH will be able to crack and pitch for serious retail accounts (Selfridges and Wallis ...
Hollinger s retail site, The Best of British, on Yell s e-commerce service, Shop Yell....Hollinger s retail site, The Best of British, on Yell s e-commerce service, Shop Yell. The site ...
must have not just consumer marketers, but trade marketers tracking the needs of the retail ...
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