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Campaign Media Awards 2012 - Best Retail & Home Shopping Campaign: Ann Summers

. More than 4,000 women entered the competition, 1.6 million saw the TV event, retail footfall was up 16 ...

Public Sector: Science Museum seeks help to boost retail

its retail offering....National Media Museum to promote their gift items, will report to John Barford, head of retail at the ...

City & Corporate: Retail property body calls in Redwood

The industry body representing the UK's retail property sector has brought in agency support to...'s 'wide-reaching campaigning activity' in what was an 'incredibly important period for UK retail property'. At ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

high-profile success of John Lewis' recent ads, which, some argue, has forced a rethink across the retail ...

City & Corporate: Home Retail Group rejigs PR after review

Home Retail Group, the parent firm of high street brands Argos and Homebase, has completed an...The structural review was overseen by Home Retail Group's director of corporate affairs Chris ...

Profile: Niall O'Keeffe, marketing director at Dixons Retail

Niall O'Keeffe, marketing director at Dixons Retail, has been revamping the business, but profits...director at the latter, O'Keeffe still has much to do at the 600-store and online retail group, which ...

Reinventing Marketing: Shifting the balance of retail power

As ways to improve shopper economics continue to emerge, the consumer now holds the key to retail...returns in retail - location, becoming a destination shop, taking advantage of attitudes such as 'I might ...

Customer Publishing: Retail magnets

reliable has been key for recession-hit retail brands. Through the creation of content - in magazines, on ...

Media Awards 2010: Best Retail and Home Shopping Campaign

WINNER Title: A Social Success Duration period: February 2010-ongoing Media agency: Arena Quantum Media director: Dan Clays Account directors/media planners: Laura Langthorne, William Bonaddio Creative agency: n/s Creative director: n/s Account directors: Laura Langthorne, William Bonaddio Account...

Campaigns: Retail - Firebox has 'crap' service wrapped up

Campaign: Launch of CrapWrap Client: Firebox.com PR team: In-house Timescale: December 2008 Budget: Time costs only Online gift shop Firebox.com celebrated its tenth birthday in 2008. In order to mark the occasion and show customers it had not lost its sense of humour it decided to launch a...

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