25 Jun 2010
| by Mark Banham
OMD EMEA research director Jo Rigby is to leave the Omnicom Group media agency....with her family.
She started her career as a planning researcher at Proximity London moving ...
research and communications planning initiatives for the OMD and PHD networks across EMEA.
Rigby headed up the UFO (Under Fifties and Over) research project for the media agency and the R.O.A.R. youth ...
10 Jun 2010
| by Gemma O'Reilly
practitioners, according to new research....on ethnicity were being experienced by participants. Report author Dr Lee Edwards said of the research ...
' managing director Mavis Amankwah welcomed the research and agreed the industry needed to be better ...
, which promotes cultural diversity in PR, agreed with Amankwah and added: 'The research supports our ...
LONDON - Cancer Research UK has appointed The Good Agency to handle its annual Race for Life.... Natasha Hill, Cancer Research UK's supporter marketing director, said: "Our new creative agency roster ...
Nearly 15 per cent of the new crop of Tory MPs have come directly from lobbying backgrounds, a report by Spinwatch has revealed.
25 Jun 2010
| by John Tylee
The IPA/Thinkbox research linking creativity and effectiveness has its doubters...., commercial
TV's marketing body, whose joint research claims to have established a
direct link between ...
performance as recorded by the IPA's Effectiveness Awards, the
researchers claim that the most creatively ...
. The research has certainly been warmly received by creative directors.
"This has to be a good thing both ...
30 Jun 2010
| by Gemma Charles
Research has provided further insight into what consumers view as 'being green'....UK consumers view retailers as being among the most environmentally friendly brands, according to a global survey of consumer attitudes.
The comprehensive research, shared exclusively ...
this as of most concern.
Similarly, the research revealed that providing good value, being trustworthy ...
18 Jun 2010
Rory Sutherland reveals the awkward truths research has uncovered about consumers' complex decision...for packaged goods), this may be a fairly good assumption.
But just as recent research into human decision ...
24 Jun 2010
| by Jacob Matias
Youth culture agency PYMCA has launched a new multimedia research archive detailing music culture...The collection of photographs, ad creative, texts and other media has been catalogued and launched as a new cultural research section of the Photographic Youth Music Culture Archive.
PYMCA Cultural Research , accessible to subscribers, has multiple sections with music literature, including essays from ...
Marketing poll, carried out by Lightspeed Research....Normal 0 0 1 157 898 7 1 1102 11.773 0 0 0 The mobile research, conducted during the England vs USA game last Saturday, shows that 88% of respondents did not feel that their opinion of the official sponsors had changed as a result of their link to the World Cup ...
for the first time in the UK, according to new research...., compared with 11.3% of visits to search engines. Experian's research director Robin Goad says while ...