research in advertising. This can also be seen in the latest ads for GSK's mouthwash brand Corsodyl, which ... . Journalists receive so much research from brands - most of it self-serving - that the headline findings must ... encourages exaggeration of the findings. Mark Hodson, founding partner at Opinium Research, says: 'So much ...
LONDON - Cancer Research UK is reviewing the ad account for its £2 million "Race For Life" campaign..... The successful agency will secure a place on the Cancer Research UK roster, which also includes AMV, OgilvyOne ...
Market research is attempting to change from an interrogative discipline into one that is more conversational. Instead of asking questions that prove what they already know, canny marketers and their research ... much market research are slow, expensive, and lacking in the sort of insight that would enable them ...
The charity has compiled research which shows that six out of 10 Britons find it difficult to cope ... Wellbeing Week, which takes place this week. The research found that stress, anxiety and depression ... : This research shows that mental health and wellbeing is an issue relevant to most people, not just those ...
The rise of an online 'lynchmob mentality' is identified in a research study of UK social media habits. Conducted by Euro RSCG Biss Lancaster, the study of 1,200 UK adults revealed that 23 per cent were willing to lash out at companies and brands online, because of the medium's relative anonymity ...
Matthew Freud has once again been judged the UK's most powerful PR professional, following research
A piece of research by Shine Communications, published this week, gives an insight
and computers, at the same time, according to new research....of mobile apps continues to grow, the research showed that while apps were driving usage and boosted brand ... advertising is an integral part of all campaigns." The research surveyed 2,004 UK mobile media users aged ...
Research shows that the Conservative Party has taken a significant lead in the political march...engagement tactics on the platform. The research has been revealed as Facebook today launched a political ...
increase over the past year, new research suggests.
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