Search results for "Research

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Media Awards 2010: Best Use of Research

19 Nov 2010

research carried out online to make sure that there was backing for the qualitative findings from the families. The research generated has helped clients as diverse as Wrigley's and Sky to adapt ... /s Yahoo! carried out research showing that consumers like online display advertising but were frustrated ...

Clients demand greater investment in digital research at Big Digital Debate

23 Nov 2010 | by Ian Darby

Advertisers have called for greater investment in research from media owners and agencies to help

Print is most efficient medium for FMCG advertisers

15 Nov 2010 | by Maisie McCabe

Print and outdoor are the most efficient media for FMCG advertisers, according to research from...Last week Sally Dickerson, global director at Brand Science, presented the most recent econometrics research at Clear Channel Outdoor's Ideas Seminar to more than 150 planners and buyers from ... for different types of advertisers. The research found that outdoor is the most efficient medium ...

Technology: PROs missing out on Twitter

19 Nov 2010

research has found....Apollo Research found just two per cent of people followed by tech journalists on Twitter came from the PR industry, while 40 per cent of those followed were fellow hacks. Apollo Research MD ... posted by their peers.' The research named 3WPR director Steven Davies as the most influential tech PR ...

CSR practices now more valuable in the emerging markets

05 Nov 2010 | by Matt Cartmell

research has revealed.

Video-on-demand hits the mainstream

05 Nov 2010 | by UM London

New research from UM London shows that VoD is moving away from its niche origins and in the process...bespoke planning and investment tool for VoD based on extensive research to understand how planners can ... in order to maximise its potential for advertisers. The research Powered by exclusive research ... ? How VoD delivers cost efficiencies over traditional TV? To develop the research and build ...

1 in 5 to shop via mobile this Christmas

29 Nov 2010 | by Ed Owen

, research suggests, with retailers becoming increasingly mobile-ready....it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ... information while on the move. Research from grocer Tesco indicates that 10% of its consumers will use ... they would spend 50% more. Tamar's research is based on 100 face-to-face interviews. ...

Public Sector: Amaze PR scoops Salford University brief

19 Nov 2010

-edge digital learning, teaching and research space.

England 2018 bid damaged by Sunday Times investigation into corruption at FIFA, says UK public

17 Nov 2010 | by Kate Magee

will damage England 2018’s bid, says new research.

Media owners told strict enforcement is not the answer to internet piracy

05 Nov 2010 | by Sarah Shearman

the problem, according to James Myring director of media and research at BDRC Continental....Speaking at the Media Research Group's Conference in Malta, Myring presented research that highlighted most internet users have at some stage accessed or copied content for free that they should not have. Ranging from TV and film shows, to music or magazine content, piracy was said to exist in a ...

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