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OMD EMEA research director Jo Rigby is to leave the Omnicom Group media agency....with her family. She started her career as a planning researcher at Proximity London moving ... research and communications planning initiatives for the OMD and PHD networks across EMEA. Rigby headed up the UFO (Under Fifties and Over) research project for the media agency and the R.O.A.R. youth ...
academic research software company Mendeley....replacement for Brown. Mendeley is a free research management tool that is positioned as being like iTunes for research papers. According to its website, Mendeley is backed by some of the people behind Skype ...
BARB has promoted Simon Bolus to the post of research director, replacing Tony Wearn, who.... Bolus, who takes up his new role in April, has been research manager at BARB since March 2003. He joined BARB from Zenith Media where he was head of research. Before that, he was production audience research manager at Carlton Television. BARB s chief executive Bjarne Thelin said: "I am delighted ...
, according to new research conducted online.
with young children were identified as the key regular buyers. Research found that the most precious ... sales of Radox. Strategy and plan The PR team used research to come up with the idea of Vesuvius ...
Cancer Research UK has chosen Unity to handle its SunSmart campaign aimed at encouraging young...Unity will aim to engage the target audience of 16- to 18-year-olds to help promote positive attitudes and behaviour towards protection from too much UV. Unity has been appointed after it handled a similar campaign for Cancer Research UK last year. This year s campaign will look to engage high profile ...
Starcom MediaVest Group is partnering with research consultancy company Actual Customer Behaviour...The research project, called 1-3-9 Media Lab, is currently supported by the BBC, Microsoft ... latest research 'Game Boy to Game Gran' focuses on the changing nature of gaming in the UK. Stewart ... , group research director, Starcom MediaVest Group, said: "The 1-3-9 study moves our industry s focus from ...
conducting their regular readership research. It was introduced following a parallel test with the more ... and the predicted associated cost savings may enable more publishers to commission JICREG research." The study also ... that we have been able to do this for significantly less than our last research made for a particularly ...
Just one in 10 consumers go directly to a brand's website to buy products while four in 10 will go to a one-stop shop such as Amazon, according to a new survey.
New research showing the thought processes behind purchasing has been launched to help PR...The research, from Harris Interactive, shows that consumers act on emotional impulses when buying cosmetics, but tend to research and apply logical thinking to buying products such as home insurance. Researchers identified six different pathways which show how a person moves from the moment of first ...
