New research showing the thought processes behind purchasing has been launched to help PR...The research, from Harris Interactive, shows that consumers act on emotional impulses when buying cosmetics, but tend to research and apply logical thinking to buying products such as home insurance.
Researchers identified six different pathways which show how a person moves from the moment of first ...
Cancer Research UK today launches a campaign that for the first time will feature real doctors...Research UK in beating the disease, while highlighting the need for ongoing support.
TV ads featuring a ...
activity, radio, digital, direct response TV and direct mail. Cancer Research UK director of brand and PR Carolan Davidge said: Through this campaign, our aim is to show how research carried out by Cancer ...
, new research suggests....by consumer agency Skywrite in conjunction with research house Vanson Bourne, showed that two in three ...
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The research also showed a distinction between how men and women responded to social media recommendations ...
to research from pay-TV broadcaster Sky and the Internet Advertising Bureau....The research also questioned whether measuring click-through rates alone reflected the branding effectiveness of online video, as they did not take into account the consumers who chose to research ...
banner delivered the highest brand recall at 47%. Qualitative research suggested this was because ...
24 Sep 2010
, latest research indicates.
, latest
research indicates.
13 Jan 2010
| by Alec Mattinson
, according to research from Watson Helsby.
LONDON - Cancer Research UK has appointed The Good Agency to handle its annual Race for Life.... Natasha Hill, Cancer Research UK's supporter marketing director, said: "Our new creative agency roster ...
& Research Centre (BICOM) as its new head of media.
to research from Interim Performers, part of recruitment firm VMA Group and freelance consultant network
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