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Work Research, the media research company run by the former PHD director Justin Gibbons, has formed...research services together as one package to advertisers and media owners. Work, which has built a ... -based approach using techniques such as neuroscience. The new venture will look to develop new research ... and creative research that adds a new kind of value to the industry." ...
research carried out online to make sure that there was backing for the qualitative findings from the families. The research generated has helped clients as diverse as Wrigley's and Sky to adapt ... /s Yahoo! carried out research showing that consumers like online display advertising but were frustrated ...
LONDON - Cancer Research UK is reviewing the ad account for its £2 million "Race For Life" campaign..... The successful agency will secure a place on the Cancer Research UK roster, which also includes AMV, OgilvyOne ...
LONDON - Cancer Research UK has appointed The Good Agency to handle its annual Race for Life.... Natasha Hill, Cancer Research UK's supporter marketing director, said: "Our new creative agency roster ...
Advertisers have called for greater investment in research from media owners and agencies to help
Deloitte research shows their impact lags behind TV....Like a young prizefighter new to the game, the online advertising industry is looking for that first knockout punch, according to new research from the auditor Deloitte. In research released ... this research." He adds that YouTube's new "promoted videos" format is also working for advertisers: "We ...
The Alzheimer's Research Trust is reviewing its direct marketing account....financier of dementia research, with more than 14m in active grants. Earlier this year, it launched its ... the urgent need for increased fundraising for research by showing the impact dementia can have on families ...
The IPA/Thinkbox research linking creativity and effectiveness has its doubters...., commercial TV's marketing body, whose joint research claims to have established a direct link between ... performance as recorded by the IPA's Effectiveness Awards, the researchers claim that the most creatively ... . The research has certainly been warmly received by creative directors. "This has to be a good thing both ...
Initiative is launching a no-cost, worldwide campaign to drive awareness of the research undertaken...Diabetes Research Foundation International is the worldwide leader in funding research to find better ...
Rory Sutherland reveals the awkward truths research has uncovered about consumers' complex decision...for packaged goods), this may be a fairly good assumption. But just as recent research into human decision ...
