to remove filtersHotline: Appointment at the Association of Online Publishers
15 Jan 2010
The Association of Online Publishers has appointed Sarah Messer as the chair of the AOP Research
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Hotline: Charlie Makin takes on additional role
15 Jan 2010
of chairman of Work Research, the media research company.
Hotline: Comet hires i-level's social media unit
08 Jan 2010
reputation management and buzz research.
Dettol spot named most effective TV ad of 2009
04 Feb 2010 | by Kate Nettleton
, according to TNS Research International figures that measure how "motivating" ads are....them by asking them a series of questions. Paul Baker, the head of Mercury at TNS Research ...
Diary: Woody was born to run
02 Apr 2010
After the two he ran last year for the Juvenile Diabetes Research Fund, this year "Woody", as he's affectionately known by his colleagues, is running the London Marathon for Nabs. Diary thinks Paul Lawson, the Leo Burnett chief who commented on his page (http://www.justgiving.com/Nabspresident), is right to ask ...
Media Forum: Will Nielsen change trading?
05 Mar 2010
levels to advertisers including Johnson & Johnson. In other words, Nielsen claims, the IAG research ... , a managing partner at Work Research, reckons. He explains: "To my mind, there have always been well ... how the research is to be conducted. However, he remains sceptical about the sort of impact it can ...
HAT aims to raise cash with bursary
07 Jan 2010
bursary will have access to more than three million items of advertising, research notes, case histories ...
Close-Up: Can an ad be creative and effective?
12 Feb 2010 | by John Tylee
Taken at face value, the list of last year's most effective campaigns, as defined by TNS Research ... of TNS Mercury, a research project that measures 250 ads over a year and calculates how likely consumers ... to show more humility than before." Because the Mercury research has never been carried out before last ...
Diary: Web witter
30 Apr 2010
interesting when Joe Public sees their idea go into research. Because Unilever researches EVERYTHING. So Joe ...
Littlewoods reviews £7 million search marketing account
04 Feb 2010 | by Sara Kimberley
,102 per shopper, according to the Centre for Retail Research. Littlewoods, which is owned by Shop Direct ...
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