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Spotify loses executive to research start-up

academic research software company Mendeley....replacement for Brown. Mendeley is a free research management tool that is positioned as being like iTunes for research papers. According to its website, Mendeley is backed by some of the people behind Skype ...

Wunderman picks up Cancer Research UK projects

LONDON - Cancer Research UK has appointed Wunderman to handle the advertising for two new...in June and will focus heavily on digital media. Cancer Research UK already works with a number ...

Asos backs Cancer Research sunburn initiative

Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research ... , SunSmart campaign manager at Cancer Research UK, said: "Sunburn is a sign that skin cells have been ... was challenged by Cancer Research UK to increase young people s awareness of the link between sunburn and skin ...

Sky/IAB research ranks online video ad formats by recall

to research from pay-TV broadcaster Sky and the Internet Advertising Bureau....The research also questioned whether measuring click-through rates alone reflected the branding effectiveness of online video, as they did not take into account the consumers who chose to research ... banner delivered the highest brand recall at 47%. Qualitative research suggested this was because ...

YouGov expands in the US with acquisition of marketing consultancy

NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic...the scale of its business. The acquisition follows the sale last month by YouGov of US research firm ...

Less than a fifth of internet users welcome ads

to research conducted by digital media research agency Connect Insight.

How are real mums' online tastes evolving?

to new research from Microsoft Advertising's research, data and analytics team....-commerce is great for mums if the purchase doesn t need much research. For purchases where mums need to be more ... and how to reach them, visit www.reachingmums.co.uk . Julie Forey, head of new research, data ...

Brands are failing to integrate email with social media

to research from eCircle....for private communication and online purchases. The research also found that 32% of those active on social ... . However, our research suggests that brands are yet to truly utilise the power of these channels working ...

Ecommerce contributes £100bn to UK economy

The internet contributes £100bn a year to the UK economy, according to research commissioned...with the rest of the world, the UK ranked sixth on the research s "e-intensity index", a measure of the reach ...

RIM unveils its BlackBerry PlayBook tablet as Apple readies slimmer iPad

Research In Motion has unveiled its Apple iPad tablet rival, which it is calling it the BlackBerry

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