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Work and Ipsos in research alliance

Work Research, the media research company run by the former PHD director Justin Gibbons, has formed...research services together as one package to advertisers and media owners. Work, which has built a ... -based approach using techniques such as neuroscience. The new venture will look to develop new research ... and creative research that adds a new kind of value to the industry." ...

Greater Insight: the latest in market research

What do the UK's foremost market research experts think about how brands can get the greatest...Research Jeremy Griffiths , director of marketing sciences, Europe, Maritz Research Graeme Lawrence , director of sales and marketing, Virtual Surveys Ronnie McBryde , director of research ... -president of client development UK, Research Now Alex Burmaster , vice-president of global communications ...

Research - Slice PR - Radox reclaims 'selfishness'

with young children were identified as the key regular buyers. Research found that the most precious ... sales of Radox. Strategy and plan The PR team used research to come up with the idea of Vesuvius ...

Media Awards 2010: Best Use of Research

research carried out online to make sure that there was backing for the qualitative findings from the families. The research generated has helped clients as diverse as Wrigley's and Sky to adapt ... /s Yahoo! carried out research showing that consumers like online display advertising but were frustrated ...

Research confirms TV viewers are media multitaskers

, according to new research conducted online.

Spotify loses executive to research start-up

academic research software company Mendeley....replacement for Brown. Mendeley is a free research management tool that is positioned as being like iTunes for research papers. According to its website, Mendeley is backed by some of the people behind Skype ...

Asos backs Cancer Research sunburn initiative

Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research ... , SunSmart campaign manager at Cancer Research UK, said: "Sunburn is a sign that skin cells have been ... was challenged by Cancer Research UK to increase young people s awareness of the link between sunburn and skin ...

Rigby departs OMD EMEA research post

OMD EMEA research director Jo Rigby is to leave the Omnicom Group media agency....with her family. She started her career as a planning researcher at Proximity London moving ... research and communications planning initiatives for the OMD and PHD networks across EMEA. Rigby headed up the UFO (Under Fifties and Over) research project for the media agency and the R.O.A.R. youth ...

Special Report - Market Research: The numbers game

research in advertising. This can also be seen in the latest ads for GSK's mouthwash brand Corsodyl, which ... . Journalists receive so much research from brands - most of it self-serving - that the headline findings must ... encourages exaggeration of the findings. Mark Hodson, founding partner at Opinium Research, says: 'So much ...

Wunderman picks up Cancer Research UK projects

LONDON - Cancer Research UK has appointed Wunderman to handle the advertising for two new...in June and will focus heavily on digital media. Cancer Research UK already works with a number ...

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