Work Research, the media research company run by the former PHD director Justin Gibbons, has formed...research services together as one package to advertisers and media owners. Work, which has built a ... -based approach using techniques such as neuroscience. The new venture will look to develop new research ... and creative research that adds a new kind of value to the industry." ...
OMD EMEA research director Jo Rigby is to leave the Omnicom Group media agency....with her family. She started her career as a planning researcher at Proximity London moving ... research and communications planning initiatives for the OMD and PHD networks across EMEA. Rigby headed up the UFO (Under Fifties and Over) research project for the media agency and the R.O.A.R. youth ...
, according to new research conducted online.
-have" gadget for 2010 at a subsidised price, according to research...., senior research director in Vision Critical s London office, said: "The iPad has generated enormous share of mind among UK consumers, but uptake has been constrained by its premium price. "In our research ...
conducting their regular readership research. It was introduced following a parallel test with the more ... and the predicted associated cost savings may enable more publishers to commission JICREG research." The study also ... that we have been able to do this for significantly less than our last research made for a particularly ...
to research from pay-TV broadcaster Sky and the Internet Advertising Bureau....The research also questioned whether measuring click-through rates alone reflected the branding effectiveness of online video, as they did not take into account the consumers who chose to research ... banner delivered the highest brand recall at 47%. Qualitative research suggested this was because ...
Advertisers have called for greater investment in research from media owners and agencies to help
Print and outdoor are the most efficient media for FMCG advertisers, according to research from...Last week Sally Dickerson, global director at Brand Science, presented the most recent econometrics research at Clear Channel Outdoor's Ideas Seminar to more than 150 planners and buyers from ... for different types of advertisers. The research found that outdoor is the most efficient medium ...
to research conducted by digital media research agency Connect Insight.
to new research from Microsoft Advertising's research, data and analytics team....-commerce is great for mums if the purchase doesn t need much research. For purchases where mums need to be more ... and how to reach them, visit www.reachingmums.co.uk . Julie Forey, head of new research, data ...
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