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How to ... motivate staff if the salary pot runs dry

Talk it through. Chartered Institute of Personnel and Development research has found that about a third of employees whose pay has been frozen said their company did not explain the decision. Communicate quickly before feelings of alienation and antagonism set in. Don't get unnecessarily ...

Churchill stalled by Martin Clunes driving ban

' of the endless price-comparison commercials. - Research: what is the consumer take on all this? I bet ...

Talent: Fortune favours the brave in the new marketing world

in customer research. Marketing is increasingly seen as a key driver of how to grow sales in a tough ...

Celebrity pulling power on the wane

affect inclination to purchase? Nielsen research from 2010 certainly suggests that this can still have ...

No substitute for on-the-ground insight

Marketers can spend all day in front of a screen checking on market research results and sales...not make the experience, it enhances it,' he says. 'Consumers (use) channels such as mobile to research ... of experiential at research agency 2CV, says: 'It feels like a purer form of marketing, you have more control over who sees what and what you tell them. It is personal and one-to-one.' The agency offers to research ...

5 skills you can't succeed without

gain knowledge of modern tools. All marketers should be up to date with tech tools, research and trends ...

Defence & Security: BAE uses its head to engage with staff

newspaper and intranet pages, but research showed there was a lack of coherence and messages were

Meet the no-collar workers

a Europe-wide quantitative research project, 'Millennials in the Working World', to unravel not only what motivates but also alienates this generation. Helen Rose, senior director of research ... and constant feedback. It is not surprising, therefore, that the research reveals they feel shortchanged when ...

Make or break time for the market research industry

With so many fresh sources of data on offer, the market research industry faces major threats...Be honest. When I say 'market research', what image does it conjure up in your mind? A middle ... and unfairly outdated, but it illustrates a common dilemma. The world around market research - and researchers ... for the industry. The first is how companies view and use research. Is it the voice of the customer at the heart ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

felt organisations were simply box ticking. Research showed potential customers did not want to see ... qualitative and quantitative research, which led to strong results, and praised its good, hard numbers. Email ... and market share increased by 38%. HIGHLY COMMENDED Unilever FMCG giant Unilever's research ...

 

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