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Which loyalty brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Arif Durrani: C4's Paralympics fails to register with young adults

unprecedented coverage of the Paralympics, new research into who actually tuned in finds the Games achieved...no amount of research really captures the moment". "The Paralympics was undoubtedly a good thing ...

Marketing salary survey 2012: are you being paid enough?

your career. Depending on what the research tells us next year, whether this is a blip or a trend, we ... of research and professional development at the CIM, agrees, but warns: 'What is of more concern is the dearth ...

Why PR professionals need to learn the language of the boardroom

It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR professionals to dedicate ten per cent of PR budgets to pre-planning research and evaluation of results. Fast ... to identify key priorities for such a campaign. Delegates said there was a need for more research ...

 

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