Make or break time for the market research industry
15 Jun 2012 | by Alan Mitchell
With so many fresh sources of data on offer, the market research industry faces major threats...Be honest. When I say 'market research', what image does it conjure up in your mind? A middle ... and unfairly outdated, but it illustrates a common dilemma. The world around market research - and researchers ... for the industry. The first is how companies view and use research. Is it the voice of the customer at the heart ...

