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responsibility for a new department dedicated to customer research and analysis, and customer data ...
VERSUS RESEARCH It was David Ogilvy who, in the 60s, noted an 'increasing reluctance on the part of marketing executives to use judgement ... relying too much on research ... as a drunkard uses a lamp post ... of research in brand and creative development. Ed Elworthy, global football brand communications director ...
Grupo Consultores, the research company that specialises in monitoring agencies, is launching
-suited to it, and I'm very grateful that he did. That meant a lot of research had to be done before my ... taught how to use the research programmes and to understand how all the different departments within ...
. "Even people who have researched the industry don't know that much about the roles available ...
Research released today places search giant Google and broadcaster the BBC as the first and second ... it an attractive company to work for." According to the research, the business leader candidates would most like ... for: The Aspire Global Network research plans to publish a bi-annual follow-up to the study ...
,000 for the Histiocytosis Research Trust fund a cause very close to the hearts of everyone at the agency. Twenty ... of the race. Those of you wishing to donate for more research into the disease can find the link here ...
Something has gone awry within the marketing departments of some of the UK's biggest brands. According to research by ISBA, revealed here exclusively by Marketing, they house some startling structural shortfalls. We are not talking about the marketing department of the future here, but the marketing ...
According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD. Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...
. The research launched in January 2008 and between then and the end of June this year 463 campaigns have been ... by DKLW Lowe with media by MEC As you may have heard the RAB s latest research, Media ... across all of the 5Is. 3. Cancer Research UK by The Good Agency with media by MediaCom When we ...
