to remove filtersTrading places: this week's people moves
09 Dec 2011 | by Sara Kimberley
director. (Campaign) VivaKi Nerve Center, the digital research and development arm of VivaKi ...
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War of the Words: Global Radio's Oliver Deane takes top media prize
09 Dec 2011 | by Philip Smith
Deane won an audience vote after his 15-minute presentation called 'Confessions of a Media Owner', in which he urged advertisers, agencies and media owners to collaborate more in order to engage and connect with audiences. Responding to research from the Advertising Association, Deane said the industry needed ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
of technology in this area, says his company has been focusing its research on football fans. 'These fans ...
My Desk: Rory Sutherland
09 Dec 2011
research. You get to learn the lives of ordinary people in incredible detail. Plus, someone gets killed, which you don't get in most research, unfortunately. I keep trying to persuade one of my daughters ...
Lloyds help employees buy-out embattled Media Square for £11m
08 Dec 2011 | by Arif Durrani
The new group will be entirely employee-owned and will continue to focus on growing its core agency brands which span the disciplines of advertising, marketing, PR, digital, research and design. Campaign understands the management buyout (MBO) has been facilitated by a debt-package provided by Lloyds ...
VivaKi Nerve Center hires Smith as head of activation
08 Dec 2011 | by Mark Banham
VivaKi Nerve Center, the digital research and development arm of VivaKi, has appointed MEC's Geoff
ITV ends BBH relationship as it takes ad account in-house
08 Dec 2011 | by Sara Kimberley
in April, will head the expanded ITV Creative as part of his role as the group marketing and research ...
Can advertising win over the public?
08 Dec 2011 | by Ian Barber
into the commercial world and childhood. Delve into the research and it's a typically mixed, contrarian picture ...
Are you a murder detective or a monkey hunter?
08 Dec 2011 | by Paul Phillips
session, favoured routes selected for research leading up to the final presentation, and then the agency ...
Dynamic Integration
07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather
". Extensive research has revealed that there are four main moments of truth in the Coco Chunks customer ... "conversation calendar", but expect it to change. Third, your research practices probably have to evolve ... your research practices; and be flexible in your channel planning and budget. From Campaign ...
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