On the Campaign Couch ... with JB
01 Dec 2011
, and see what happens. Q: Dear Jeremy, are you aware of any research that has been commissioned by a ...
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Think BR: 'Tis the season to obsess about trends
21 Dec 2011 | by Richard Huntington
the research departments that have been rebranded "consumer insight", all the boxes marked "insight" on client ...
On the Campaign Couch...with JB
03 Nov 2011
? And how long is the shelf-life for even the most popular brand mascots? A: Research across four ...
Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum
26 Oct 2011
is a joined-up, evidence-based strategy that draws on behavioural research and focuses on the long ...
Think BR: The battle for talent
24 Oct 2011 | by Paul Farrer
The world economy might be in crisis but a research survey we commissioned Ipsos MORI to conduct ... for talent in the marcomms sector is getting tougher. Our research has serious implications for the media ... to fulfil their potential and develop. Our research makes for challenging reading for leaders of marcomms ...
Russell Davies: Advertising has its vices. Technophilia isn't one of them
20 Oct 2011 | by Russell Davies
huge bet-the-farm investments; this is about curiosity, about research and development. All I ...
On the Campaign Couch...with JB
20 Oct 2011
a garden shed, enhances the perceived creativity of the work presented. It's high time that research ...
Why managing your reputation is more vital than ever
19 Sep 2011 | by Keith Glasspoole and Helen Lamb
, research should seek to derive the impact of multiple touchpoints in isolation or combination ... , resonating in every department. Results will be reflected in research of a company s relative strength ... to address. Such research can be used at the highest levels within an organisation, with trust being ...
Claire Beale: Duck, advertising is in the firing line...again
15 Sep 2011 | by Claire Beale
, the whole Unicef report was exposed as another bit of crackpot research, underpinning a predictable ...
On the Campaign Couch ... with JB
25 Aug 2011 | by Jeremy Bullmore
Q: A marketing director writes: I keep reading research saying that clients don't understand
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