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Market Research Agency of the Year: Brainjuicer

13 Dec 2011 | by Gemma Charles

-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles....WINNER Brainjuicer has been named Marketing's Market Research Agency of the Year ... -old online research company. 'It is pleasing to see Brainjuicer continuing to drive forward the boundaries of effective research through great, creative methodologies, which clearly inspire its people and clients ...

BrandMAX: Nike's Elworthy champions gut instinct over research

21 Sep 2011 | by John Reynolds

cry. "That would have bombed in research", Elworthy said. "When we are providing work for football ...

Market research leagues 2011

20 Sep 2011 | by Kim Benjamin

Behavioural economics is changing the way that market research agencies do business, with more UK...is BE turning traditional market research methods on their head? Rory Sutherland, vice-chairman of Ogilvy UK, the ad agency sister of research firm TNS, is a former president of the IPA. Under Sutherland, the body carried out research showing that emotional advertising has a higher return on investment than rational ...

Pick of the Week - AMV BBDO/Cancer Research

04 Aug 2011

Sara Kimberley is moved every time she watches this Cancer Research ad, by Abbott Mead Vickers BBDO

Research industry is getting emotional

17 Jun 2011 | by Keith Glasspoole

Advances in research techniques are revealing how people really feel about ads....the marketing research and communications industries (see page 28). Research often seems to be an Aunt Sally ... 't ignored the research. Yet spending on ad research continues to grow, and we know our approaches ... advertisers are happy to go on "gut feel", many want the reassurance that research gives them - and ...

Perspective - Let's put data and market research at heart of creativity

17 Jun 2011 | by Nicola Mendelsohn

work with the market research industry and companies such as Ipsos Mori, in particular, is crucial...I have a sense of urgency in bridging a broadening gap between the marketing research ... . There are occasions when agency team members don't listen to market research, are dismissive and almost neuralgic to the use of data. Equally, there are instances of researchers who use data dogmatically and reject creative ...

Alzheimer's Research appoints Mindshare Direct

25 Feb 2011 | by Sara Kimberley

Alzheimer's Research UK has appointed Mindshare Direct to handle its first digital ad campaign...., Alzheimer's Research UK, marketing and PR officer, said: "Mindshare have a wealth of digital experience ... 's fantastic to be involved with such an innovative charity that is at the forefront of advances in research ... and Alzheimer's Research UK's work in this field, and generate more support for their pioneering research." ...

Research director David Brennan to leave Thinkbox

19 Jan 2011 | by Arif Durrani

after four and a half years as its research and strategy director, to pursue other opportunities....Alps, chief executive of Thinkbox, admitted to being "very sad to say goodbye" to her research director ... is that rare being a rigorous researcher who is also a creative thinker and a brilliant communicator ... , Brennan ran his own independent media consultancy in Australia, providing media research, marketing ...

 

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