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BAA and JCDecaux study reveals digital airport panel engagement levels

LONDON - JCDecaux and BAA have revealed the results of new research on the level of engagement...The research, which was carried out by the specialist eye-tracking agency Eyetracker ... , the marketing director of JCDecaux Airport, said: "The research provides a new level of understanding about ... Eyetracker research has demonstrated the high levels of engagement of the Digital Airport Panels, showing ...

Micro blog your way to Rio in Hotels.com competition

The contest comes on the back of research that showed a 46% increase in UK holidaymakers searching for single night holidays or "nanobreaks" over the past year. In keeping with the nano theme, participants ... , communications director for Hotels.com, said: "All of our research shows that people see holidays as a right ...

Marketers and consumers are wary of new .brand web domain names

of 1,000 consumers, together with research with 50 e-commerce managers from large high ...

English Heritage hires True Digital for web redesign

access to England's heritage to promoting education and research. ...

What it's really like inside Center Parcs

How do you come up with new marketing ideas? We use traditional research and guest feedback as well as keeping an eye on global leisure and hospitality trends. Marketing ideas are welcome from all over the company. What is the main marketing challenge you face? With such a broad offering ...

And in the real world... BA, Setanta, Alan Johnson, Chrysler and more

. The research revealed that estate agents in the capital are gearing up for a rise in house prices the first ...

Biggest brands: Top 100 global brands by value 2009

on TV), the research does, however, underline the enduring power of strong brands. It also serves as a ... of BrandZ. The research shows brands are a valuable asset and, crucially, expresses the success ... .datamonitor.com) and Millward Brown Optimor's own research. Second, it determines the portion of intangible earnings ...

Is regional tourism marketing in need of an overhaul?

Normal 0 Yes Simon Thompson, European managing director, Lastminute.com From our consumer research, we know there is an enormous opportunity for individual destinations or attractions to have their unique proposition, tone of voice and, therefore, brand. We are midway through executing a ...

Gfk buys Ascent-MI to boost tourism offer

LONDON - Market research company Ascent Marketing Intelligence (Ascent-MI) has been acquired by GfK

Mark Ritson on what football legend Brian Clough can teach today's marketers

through market research and then work with that to achieve your strategic goals. US retailer Wal ...

 

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