Search results for "Research

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Redknapps front new Thomas Cook campaign

YouGov research, commissioned by the tour operator, which suggests consumers place their overseas summer ... -school family offers, single parent family offers, and free meals for kids on selected holidays. The research ...

Top 10 marketing moments 2009

online expenditure report, in partnership with PricewaterhouseCoopers and the World Advertising Research ... with production firm Endemol. Researchers have suggested the end of the series, which celebrated fame for fame ...

Airlines realise value of loyalty

that offering extra flights as the only form of loyalty redemption makes little sense. Research from Mintel ...

TUI revamps holiday hypermarkets under either Thomson or First Choice brands

consumers research holiday and travel plans. TUI will launch its first store in Coventry next month ...

And in the real world... Morrisons, Kraft, Cadbury, Royal Mail, Lufthansa, Formula One, Primark and Tesco

-funded circuit in Abu Dhabi, research revealed that the UK economy could lose $1 billion if, as looks likely ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

in the market. They are happy briefing research agencies and reviewing the results, but miss the fundamental ... share an age range, gender or postcode is relevant only after we first use our market research to show ... 's consciousness, and commit 5%-10% of your marketing budget to research to collect this data on a continual basis ...

Andrew Walmsley on Digital: Travel problems

and Compete, the US consumer panel, showed significant shifts in research and purchase behaviour, as consumers ... to research travel are visiting fewer sites on average, those who make a purchase are looking at more sites ... are really making any effort to reflect how consumers make decisions in this market. Research run ...

Mark Ritson on 'fighter brands': attack as a form of defence

, for every triumph like Intel Celeron, there are many more cases of failure. According to my research, all ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands...has previously run research to identify the UK's most-loved and most-hated brands, there were many that topped both lists. In fact, our exclusive research from FreshMinds into the responses brands elicit from ... of the research, consumers were asked to name any three brands they loved and three they hated. They were also ...

Market Research League Table 2009

The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...

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