Behind the Rebrand: Virgin Atlantic
30 Jul 2010 | by Nicola Clark
in order to maximise impact across social media channels. In research the airline looked at hundreds of You ...
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Danke Schons return in Virgin Holidays ad
03 Sep 2010 | by Sara Kimberley
period, when our customer service offering was tested like never before. "Our research shows that even ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
connect networks of people around the research and purchase process. Two examples of brands ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
is randomised experimentation, where researchers hone in on the impact of a particular variable. In one test ...
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