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TalkTalk to sponsor fifth X Factor

, according to TalkTalk research. The well-known slots have featured 'The X Factor' fans and former ...

Scottish Power pushes sponsorship of C4 cancer fundraiser

Scottish Power is running a national press campaign to highlight its sponsorship of Cancer Research...Research UK for three years in an attempt to raise 5m as part of the Stand Up to Cancer initiative ...

Olympic sponsor awareness improved during Games, research claims

ICM research on behalf of Third City revealed that less than one quarter (24%) of Britons were able to name any Olympic sponsors when surveyed on 11 and 12 July. In two follow-up surveys during ... their personal brands than their sponsors." The research was conducted online by ICM in July/August 2012 ...

Non-sponsors rein in London 2012 adspend

Exclusive research by Ebiquity, commissioned by Marketing , has revealed that Unilever, Nestl and MasterCard are among those to have opted not to try to oppose their rivals and Olympic sponsors Procter Gamble, Cadbury and Visa in the marketing stakes, and are, in effect, sitting out the Games. Over ...

Majority of UK consumers 'cannot name Olympic sponsors'

the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third

Interactive: Twelve ideas for 2012

of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...

Phones 4u to sponsor Hollyoaks

at Phones 4u, said: "Our research has shown that 'Hollyoaks' is the most-watched TV show by our core ...

Sony Ericsson renews MTV Europe awards sponsorship

artists." Research undertaken by MTVNI asked 18,000 young people in 16 countries about their use ...

Music and brand partnerships welcomed by consumers

rejected McDonald's tie-up with Justin Timberlake, according to new research...., according to the survey by Entertainment Music Research for Music Week's Music and Brands conference being ... % of them seeing it as a great or good idea. In its study, Entertainment Media Research recommends a ... ; emotional connection; and optimised content. Steve Evans, research director at Entertainment Media ...

BT sponsors CNN coverage of Davos economic conference

Research. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

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