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interpretation by experienced researchers. When used in conjunction with other research methods such as focus groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media monitoring still has a long way to go, however, to conclusively prove its reliability as a market research ...
of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...
According to new research from broadcasting and telecoms regulator Ofcom, the average advertised speed in May 2011 was 15 megabits per second (Mbit/s), 8.2Mbit/s higher than average actual speed of 6 ... and will publish their findings in due course. The Ofcom research found the average UK broadband speed was 6 ...
of using this medium as a research channel, writes Mary Cowlett...., brands and market research professionals have a window into consumers' homes. Broadly speaking, research in the social media space falls into 'buzz monitoring' and the building of dedicated online ... platforms are to be believed, social media is creating a research revolution. They say that using social ...
advertising, after research showed most consumers believed broadband ads were misleading....The research, conducted by ICM on behalf of Virgin Media, showed nine out of 10 customers found ... to be accurate. The research comes after the Advertising Standards Authority instructed the Advertising Code ... interviewed for the research, only 2% said they found the current approach to advertising "up to" speeds ...
, according to research published today (18 June).
, increasing from $4.7bn in 2009, according to new research....In a report compiled by wireless market research firm Wireless Expertise, the number of smartphones sold worldwide each year is expected to increase from around 165m in 2009 to 423m in 2013, or about 28%-30% of the total mobile market. The total number of smartphone users is expected to hit 1 ...
The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...
, by the timing of the Taylor Nelson acquisition as market research appears to be suffering particularly badly ...
LONDON - Market research agency Conquest has won two new clients -- Heinz and Scottish Power....and Research International. Conquest will conduct brand and advertising research across all of Heinz ... software to conduct the brand and advertising research for Scottish Power. David Penn, co ... linguistics to the problems of consumer behaviour. "Until now research has worked on the assumption ...
