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Trading places: this week's people moves

30 Mar 2012 | by Staff

+E), Alavy will continue to report to Sue Moseley , worldwide director of research and futures. ( Media Week ...

My Media Week: Timothy Webb

28 Mar 2012 | by Mike Fletcher

market researcher who has been in Brazil since 2004. His take is that there is a huge opportunity ...

New communities and the value of conversations

28 Mar 2012 | by Paul Selby

of networks - this is how people construct their personal communities. And our research tells some ...

Kevin Alavy steps up as MD of Initiative's sports intelligence unit

28 Mar 2012 | by Nick Batten

As managing director of Initiative, Futures Sport + Entertainment (FS+E), Alavy will continue to report to Sue Moseley, worldwide director of research and futures. His promotion is recognition of FS+E's growth into new international markets, such as France, China and Brazil. His day-to-day management ...

Opinion: Can Friends Reunited claw its way back into the mainstream?

28 Mar 2012 | by Paul Evans

not be the "silver bullet" it is believed to be though. According to Universal McCann's Wave 6 research, although ...

Zeebox plots first screen integration with TV manufacturers

27 Mar 2012 | by Sarah Shearman

in with Facebook or Twitter" He said that its research found that the most important thing for TV users ...

GMG Radio to launch campaign for Real network

26 Mar 2012 | by Maisie McCabe

extensive research has provided a new marketing direction for the Real Radio brand, and the underlying ...

Social media: how your research can get the most out of the world's biggest focus group

23 Mar 2012 | by David Benady

interpretation by experienced researchers. When used in conjunction with other research methods such as focus groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media monitoring still has a long way to go, however, to conclusively prove its reliability as a market research ...

Dove launches campaign to support self-esteem programme

23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

and girls' attitudes towards themselves, following research released by SIG, which showed 53% of girls in the UK have avoided certain activities because they feel bad about their looks. The research also ...

Heralded NFC yet to make a splash in outdoor

23 Mar 2012 | by Maisie McCabe

Less than 2% of Europeans have used Near Field Communication (NFC), according to new research...The research, commissioned by CBS Outdoor, found that despite being one of the most high ... used. The research was conducted online by Kantar Media on behalf of CBS Outdoor and at least 1 ... . Qualitative research sessions with 25 people from each of the six countries found that audiences wanted more ...

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