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Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

by research firm Frost Sullivan. Moreover, health-related brands, such as Weight Watchers with its points ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ...

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

27 Jan 2012 | by Nick Batten

in our displays, our research and our support systems. This in turn gives clients unprecedented diversity ...

Trading places: this week's people moves

27 Jan 2012 | by Daniel Farey-Jones

and Jim Balsillie , BlackBerry maker Research in Motion 's co-CEOs, have stepped down to make way ...

Think BR: The mobile shopping experience

27 Jan 2012 | by Gary Cole

. Our research shows that 45% of people say they can t live without it - so why wouldn t this have a ... in store. On the surface this research shows that there is a substantial customer desire to use ...

Olympic sponsors score low recognition

26 Jan 2012 | by Nick Batten

The Ipsos MORI research, which polled 1,985 people, will largely make bleak reading for sponsors, particularly as there are only six months to the start of London 2012. The research found that spontaneous ... the research is that nearly three quarters (73%) said that knowing a company is an Olympic sponsor makes ...

Reputation Survey: Olympic sponsors

26 Jan 2012 | by John Owens

Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor..... Survey of 2,086 members of the public conducted by global research agency OnePoll HOW I SEE IT NICK ...

Bauer Media hires NI's Dilupa Nanayakkara

26 Jan 2012 | by Maisie McCabe

at research systems company Telmar. Karen Stacey, broadcast and sales director at Bauer Media, said: "We ...

Things we like

26 Jan 2012 | by Staff

-one can afford to go out as much as they used to. According to research from Thinkbox, Barb figures show ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

going to be important, but it is fundamental. The research we do tends to support the fact that when ... 's fair in love and war. You can respect competitors for being tough. Our research reveals that a decent ... channel during their research and booking Flexible needs 64% - say freedom, choice and flexibility ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

consumers, according to research...., new academic research suggests that this, too, will need to be improved. According to a soon-to-be published report in the Journal of Consumer Research, broad promises of happiness are too unfocused to influence consumer choice. Building on prior academic research, the authors show that happiness ...

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