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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran.... But the question that needs to be asked: is all this money being spent wisely? Not so according to new research. New research commissioned by Pitney Bowes Software looks at the behaviours and attitudes towards ... irritated by that company s social media behaviour - an alarming revelation because the research suggests ...

The new power of television

17 Dec 2012 | by Sarah Ivey

. This is the surprising finding of Initiative s latest global research report: "The New Power of Television: How Social ...

Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

of the internet as an advertising medium can be further realised. According to our recent research that was conducted in partnership with Research Now (August 2012) the average UK household has 5.5 connected devices ... within the home, where over three quarters (76%, Research Now, Aug 2012) of UK adults use at least one ...

What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

for their personal use? The results from the latest Tech Tracker research suggests particular consumer interest ...

The mum dilemma

06 Dec 2012 | by Tash Walker

Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes.... Tash Walker, partner, The Mix Research ...

Viewable impressions send engagement and relevance soaring

19 Nov 2012 | by Michael Froggatt

Michael Froggatt, principal research analyst, MediaMind...., and publishers alike - are going to meet that demand. Michael Froggatt, principal research analyst, MediaMind ...

Is Apple's halo beginning to slip?

12 Nov 2012 | by Lee Langford

Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from...2012 has been another great year for Apple according to fresh research from Harris Interactive, which polled 2,000+ GB consumers to determine its hero brands and devices of the last 12 months. At first glance, Apple looks to be completely dominant: Top tablet brand of 2012? Check... iPad ...

The mobile market matures - a European snapshot

02 Nov 2012 | by iProspect

- whenever and wherever they are - was the genesis for this eBook and the market-specific research behind it ...

Data transparency builds trust

31 Oct 2012 | by Scott Meyer

with global research agency Toluna to better understand where consumers in the UK stand on these issues ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

26 Oct 2012 | by Ashley Underwood

decisions. Those who research their grocery shop online also use the internet to look for a bargain. TGI ...

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