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Is ITV's 2013 offer well-liked?

s group director of marketing and research, unveiled ITV s brand new logo and identities for the first ...

Reaching gay consumers: beyond the 'pink pound'

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Lifeline: Arena Media

director and Justin Gibbons merges his consultancy, Work Research, into the agency and becomes the creative ...

Things We Like

, Channel 4 joined forces with Cancer Research UK for a run of special programming across its channels ...

A holy grail for digital ads?

the universal problem that this sort of research can't tell you which one of my family of four is actually sat ... equivalent of the Barb TV audience ratings panel. In other words, he implies, the research, in its current ...

The viral video is dead. Long live the social video

success is impossible Recent research has found the number of "shares" a video attracts is linked ...

Double Standards - How should brands tackle media sponsorships?

, unique content, bespoke research and product placement, are difficult to leverage. As part of deeper ...

Double Standards - 'You'd never buy a Kraft Creme Egg, would you?'

, but it also allows you to combine research tools, technology and new processes. Naturally, though, any merger ...

Arif Durrani: C4's Paralympics fails to register with young adults

unprecedented coverage of the Paralympics, new research into who actually tuned in finds the Games achieved...no amount of research really captures the moment". "The Paralympics was undoubtedly a good thing ...

All about ... The future of social commerce

at Mindshare. Tweet @mindshare_uk if you would like a copy of any of the Future of ... research series ...

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